Owner Jerry Jones gave a peculiar statement about the issues affecting the Dallas Cowboys’ present during the NFL offseason, with Dak Prescott as their main star.

Jerry Jones, the owner of the Dallas Cowboys

The Dallas Cowboys remain one of the NFL’s most high-profile franchises, regardless of on-field results.

Despite not having reached the Super Bowl in 30 years, the exposure level of Jerry Jones’ team consistently dominates the headlines, with Dak Prescott as the highest-paid quarterback in the league.

Under Jones’ leadership, the Cowboys have been shaped into a constant spectacle, with decisions that are always commented on and debated in the media, influencing the team’s present and its performance on the field.

In recent hours, controversy has grown over the stalled contract extension talks for linebacker Micah Parsons, who expressed his willingness to be traded from the Cowboys after negotiations failed to meet his needs. On that matter, Jones shared his opinion on how much attention the team’s topics generate.

Jones’ opinion on the controversy surrounding the Cowboys

“The Cowboys are a soap opera 365 days a year. When it gets slow, I stir it up… There is controversy. 

That controversy is good stuff in terms of keeping and having people’s attention,” Jones admitted about the media buzz that surrounds the Dallas franchise.

Micah Parsons, linebacker for the Dallas Cowboys

Jones’ view reinforces the public perception that image and spectacle, for him, can be just as important as the game itself.

However, the reality for the Cowboys is that fans are increasingly eager to see the team make a deep playoff run.

With Prescott fully recovered from an extended injury, that goal might be within reach this year.

Internal tensions within the Cowboys

Every major Cowboys decision has carried some controversy.

This year began with uncertainty surrounding Mike McCarthy’s future as head coach until he eventually left the role. For now, Parsons occupies the spotlight in the latest controversy. From Jones’ perspective, it’s only a matter of time before another storm arises.